Diversity and Inclusive Pledge and Promise

Black beauty and empowerment of black women is worthy of being celebrated. #BeingBlackIsAnHonour

I was encouraged to create a platform for girls and women to showcase their inner, as well as their outer, beauty, and to up lift and celebrate black women and girls who struggle to find the beauty within themselves. #BlackGirlsRock #BlackGirlMagic #BlackWomenAreBeautiful

My aim is not to focus on the history, suffering and struggle; instead to encourage the journey to overcome the pain of the past and move forward into a positive, diverse and inclusive future in beauty, fashion, health, education and more. #BlackLivesMatter

My definition of “diverse” refers to diversity of race, culture, gender identity, sexual orientation, age, body type, and ability.

It’s about using my voice and not allowing anyone in a more privileged position to over power my voice or hold me down, and having the charisma to share this with my readers. #BlackWomenMatter

It’s about developing and prioritising diversity. I pledge to continue this conversation when racism and inequality cease to be a trending topic.

I pledge to do the work required, not just in this moment but in the future, to keep myself educated, to keep the doors open for safe and honest dialogue, even if it’s uncomfortable. I pledge to share this information with you, my community. #BlackWomenRock

I am committed to highlighting Black and minority-owned businesses, our products, and our stories, as well as making a conscious effort to ensure my team of collaborators, content and imagery always reflects the diversity of my community.

I know the power of the beauty and fashion industry, its influence, and its not-so-pretty reputation. Both Industries can do better and they must do better, when it comes to representation; and I promise to do what I can to make that change now and moving forward.

My website will always include diverse individuals in featuring influencers, models, entrepreneurs, editors, makeup artists, hairstylists and skincare experts moving forward.

My articles and product recommendations always include a wide range of hair types and textures and are a mixture of Black-founded and/or Black-owned brands. This includes working with diverse brands that showcase inclusivity in their campaign imagery, website and social media. #YourHairIsYourCrown #BlackWomenInBusiness

I pledge to list complexion product shade ranges from dark to light and will prioritise selecting darker shades for product images to more accurately represent myself and my readership. #BlackWomenMakeup

I pledge to thoroughly research Black hairstyles, makeup looks, and beauty practices, understanding my roots and meaning throughout history, and to avoid incorrect attribution and appropriation.

I will actively put in the work to further my personal knowledge and share my findings from other Black experts and beauty topics.

I pledge to make my Instagram grid an inspiration board of inclusive images of beauty.

I don’t think of myself as a political activist, in saying that The Tropical Duchess will be supporting and making donations to the following charities, and advise my readers to do the same. These charities are committed to creating a more equal and just society for Black men, women, and children:





U.K. Black Pride                         Black Lives Matter                      Southall Black Sisters





Access U.K.                                   The Amos Bursary                     Stephen Lawrence Charitable Trust 





Key4Life                                            Reach Society                         Manhood Academy Global




Runnymead Trust                       Urban Synergy                             Black Thrive






Black Fundraisers U.K 

Thank you for being a loyal reader of The Tropical Duchess, and thank you for speaking and sharing your stories, ideas, and voices with my team. I hope you continue to do so.



The Tropical Duchess

CEO and Founder – Ashyra Bristol

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