There was a time when choosing your foundation without testing a blob or two of it on the back of your hand/side of your face/jawline pre-purchase would have been considered a cardinal sin.
Fast-forward to 2020, and apps, online questionnaires and a newfound confidence with products that allow us to create our own bespoke formulas mean that dodging the makeup counters and going straight to checkout isn’t as bonkers as it sounds.
Take a quiz
Most brands now offer tailored questionnaires and surveys online so they can direct you to their foundation best suited to you
If you know you like a specific brand or have used a formula from them in the past that suits your skin, it’s the best place to start. There are a zillion foundations out there, but there’s a lot to be said for staying brand loyal too.