The rise of ‘Activity Travel’ over the last decade has seen the holiday industry transform itself.
With fitness and healthy living becoming a higher priority in people’s lives, the idea of a ‘drop and flop’ holiday where you spend a week lying by a pool eating all-inclusive food and drinking all-inclusive booze is losing its appeal to many.
Lots of people want to holiday for a sense of adventure. Stuck in offices and cities the rest of the time, they want their holiday to be a mix of the outdoors and the sunshine, a place where they recharge their physical and mental batteries. For many, the inevitable weight gain and the disrupted sleep of all-inclusive mean a lot of people head back from holiday feeling worse than they arrived!
Activity holidays now offer all kinds of experiences. You can book on walking holidays, cycling holidays, fitness holidays and yoga holidays. There really is something for everyone in the fitness holiday market.
Fitness Holidays, Who Does the Healthy Holiday Appeal To?
Market data shows that women are more likely to enjoy a healthy holiday than men, with around 65% of the travellers falling into a professional, female, 24-40 age group with interests such as health and fitness, wellness and travel.
It’s not to say men don’t like these holidays – there are plenty of men who go on them too, but the majority are women.
The younger demographic and the private villa set up means that the holidays are arguably more sociable than hotel-based trips where people don’t mix and interact as much. That, plus the shared means that you bond with your fellow guests because you’re sharing in an experience.
Daily variety of activities means the healthy holidays allow you to immerse yourself into the experience.
Where are the Healthy Holidays?
The market is worldwide now – there are UK holidays, European holidays and even healthy holidays in the far east. For the vast majority of UK travellers, the European market is the most popular, with the short flight time and relative low cost of the holiday providing the perfect combination.
They also tend to be week-long, rather than two weeks or more because they are fully immersive – training hard for a week is fine, but doing it for two starts to take its toll!
What Happens on a Healthy Holiday….. A Variety of Activities?
This depends on the type you go for. If you do a walking holiday, it’ll be walks on different routes. If you do an active retreat it’ll be a variety of activities, if you do a cycling holiday, it’ll be various different cycle routes around wherever you stay.
Most places won’t enforce exercise – you’ve paid for it, it’s up to you how much you do. If you do one session or all of them, that’s your choice!
You’ll likely be fed at least one of your daily meals and the likelihood is because it’s a healthy holiday the food will be freshly cooked and incredibly tasty. That might not be great if you fancy a big burger in an evening, but it’ll probably make you feel better!
An active holiday may not have been something you have thought of before, but if you love exercise, want to enjoy different activities and meet some like-minded people, it could be the perfect choice for you.