This year the beauty trends have been changing as much as the weather. It’s difficult to keep up with what’s hot and what’s not. So we’re here to inform you of the latest trends, and where to find them.
Personalised beauty is slowly becoming more and more popular. Companies are beginning to create programmes that allow the customers to find the products that work for them and their skin by using skin swabs and technology such as HiMirror. HiMirror is an analysis programme that photographs your skin and determines the progress since using certain items.
“From artificial intelligence to 3D-printing, augmented reality
and DNA analysis, the beauty industry is becoming
increasingly technology-driven. Personalisation is a crucial area
of the development of tapping into consumer desire
for products that can be tailored to suit individual needs” We Love the HiMirror.
HiMirror Mini Premium (£259.00)
HiMirror can also predict wrinkles, lines and blemishes and can, therefore, recommend products or treatment based on that. But when it comes to your hair, Sisley has developed a Hair Ritual Analyser that will provide you with a diagnosis of your hair follicles and scalp.
Like the HiMirror, this technology will track your progress and recommend any changes necessary.
“The beauty sector is being transformed by technology.
From hyper-personalisation in skincare and foundation
to 3D-printed make-up (yes, really), tech is increasingly enabling brands to
innovate in an oversaturated market and meet shifting consumer demands.”
Pongnas Skin Hair Scalp Detector (£175.59)
Skinamilism is on the rise. Unlike last year’s trend of Korean beauty and the 10-step routine that comes with it, this trend is all about giving your skin a break and allowing it to reset and detox. Elizabeth Arden’s Dr.Engelman compares this trend to intermittent fasting.
Elizabeth Arden’s minimalist approach to skincare allows the cells in the skins to break down any toxins much faster without any product affecting the process. This is thought to provide you with cleaner, clearer skin.
Everyday fancy-dress makeup is on the rise.
Shineyes 8pcs Mermaid Face Gems Glitter (£9.99)
Popular with the younger generation, glitter and gems are beginning to make more of an appearance in their routines. Believed to be inspired by the TV series Euphoria. This trend is all about colour and sparkle, but in a classy and subtle way. Gypsy Shrine is becoming increasingly more and more popular as they are one of the most well-known suppliers of all things glitter.
Check them out if you’re looking to join in on this trend.
We must not forget men – men’s beauty has been given the stage. No, not the ‘gender neutral’ lines that some companies offer, but an actual line dedicated to men and their appearance.
“Newness! Newness! Newness! Top Beauty Industry Trends of 2020
include, the rise of Connected beauty systems and more tech
acquisitions (Beauty vendor machines and virtual makeup sites),
Beauty is going global…and local. Evidence-based skin analysis,
Beauty starts at the lab … and the farm, as well as a race towards
BEYL Made For Men Skincare Clima-adaptive Anti-pollution Moisturiser (£85.00)
Well-known companies such as Tom Ford, YSL and Clinique have all come out with products specifically for men. Other companies such as Warpaint and BEYL Made for Men Skincare have made it their mission to break-down male makeup misconceptions and provide products that are both functional and effective.
The Ordinary- AHA 30% + BHA 2% peeling solution (£6.99)
This product has taken social media by storm. With influencers all over the world promoting and using this product it has definitely taken off in the beauty community. This product exfoliates the topmost layer of skin, revealing the brighter and healthier skin underneath. It increases skin texture and reduces the appearance of lines. Don’t be put off by the irritation that might occur, it’s part of the process.
Ingredients such as Tasmanian Pepperberry are included to reduce inflammation and black carrot is used as an antioxidant and Vitamin B5 for healing.
It’s affordable and it’s said to work – so why not try it out ?
Fluid Universal Gloss Trio (only available in Canada and USA)
This product can be used as a 3-in-1. Use it as an eyeshadow, lipgloss or highlighter and enjoy the smooth texture and the long lasting wear.
It is available in 3 fabulous shades: Roxy, Elysium and Rain, and can be used to layer over your makeup looks to add that little bit of sparkle to your life. Definitely one to try out for those Euphoria-inspired looks.
Warpaint- Starter Set (£56.00)
This kit is perfect for those wanting to introduce themselves into the male makeup industry. It includes all the products you’ll need: and even comes with a “How to” guide.
The concealer and moisturiser come in 5 shades and, when ordering online, you will find all the guidance you need to choose your perfect shade match. The kit also includes a face sponge, makeup remover and bamboo and cotton remover pads.
So, if you’re interested in this range but have no idea where to begin, definitely give this a go. It’s fool-proof.
Fraîcheur Ice Globes Cooling Facial Tool Collection (£69.99)
Beauty products aren’t the only things you should keep on your radar this year. Beauty tools have become increasingly popular. Using crystals and roller to apply your makeup is only the beginning of it.
This product has been designed to relieve sunburn, puffiness and calm any irritated blemishes. Simply place the tools in the freezer or fridge depending on your desired temperature and just roll them all over the face. They produce brighter and tighter skin and they’re incredibly fun to use.
So if any of these trends interest you, why not give them a go? But hurry up before the next trend comes around!